Sarah Virgo | City Council Campaign

The Brief
Help Plainfield City Council candidate Sarah Virgo connect with voters in a way that felt personal, authentic and more engaging than traditional political advertising. The campaign needed content that could introduce Sarah, communicate her positions and reach specific voter audiences across digital channels.

The Solution
I developed and produced a series of short-form, question-and-answer videos built around the issues voters cared about most. Rather than relying on heavily scripted campaign messaging, the format gave Sarah an opportunity to speak directly to constituents, answer their questions and let voters get to know the person behind the campaign.

The content was designed from the outset to work across social media and Connected TV, allowing the campaign to combine authentic storytelling with highly targeted paid-media distribution.

The Craft
I handled the creative development and production of multiple campaign spots, including messaging, filming, editing and post-production—creating a consistent visual and editorial approach that could scale across platforms and campaign topics.

The Result
A flexible library of video content that helped humanize the candidate while giving the campaign a more sophisticated way to reach targeted audiences—bringing the intimacy of a conversation with a voter to the precision and scale of digital and Connected TV advertising.